Thursday, June 6, 2013


The most original store I've visited in Athens would probably be REMEMBER, founded in 1978 by innovative fashiondesigner and artist Dimitris Tsouanatos. Clients like The Ramones, Blondie, The Sex Pistols, Iron Maiden and Bauhaus often came here to buy their outfits for concerts, video clips or films. 

Odd fashion
Every year Tsouanatos (with his signature sunglasses) presents an original fashion collection made by odd materials such as straw with Plexiglas, wired brushes, latex pipes, painted eel-grass, aluminium etc. He just launched his new collection of self painted t-shirts portraying iconic figures.

Free your mind
Influenced by the London style, Tsouanatos is one of those free spirits who gets his inspiration from his mind. He told me: "If you free your mind, inspiration just comes by itself. Your imagination is your preview of life's coming attractions, it is timeless and without boundaries. I just let go of what exists."

After Before Thoughts and Sperm
But there's much more to see in REMEMBER than just fashion. Tsouanatos has published three poetry books titled After Before Thoughts. The first book is a collection of his poetry and has various themes. In the second one, with 48 self made coloured collages, he tells a story that refers to the human future and relationships. The third one is an erotic poem referring entirely to a virgin couple who make love for the very first time. Besides poetry there is a permanent exhibition of his sculptures in the shop with names like: Tsounami, Sperm and The Miracle.

The People Are Not An Army
Tsouanatos sees life in phases and doesn't hold on to one style. He explains: "The people are not an army. We don't have just one style. We have all an unique look, based on different phases in our life. For example we love the punk style in a particular phase in life - and in another phase we're totally into the glamour style. The key is to find your own unique style, based on your own experiences in life.

My REMEMBER piece:

It's not a secret that I love cropped tops, but this one is way cool because it's made from swimsuit material. Perfect for partying! 


REMEMBER is not just a great fashionstore where you can find many treasures, it is like a small museum which takes you through different era's of fashion.

79 Adrianou Street (Plaka) 
Athens, Greece