Wednesday, May 15, 2013


Congratulations! You have been officially accepted to turn on, tune in and drop out from the University of Palilloism.
Meet your principal Daniel Palillo, one of the original talents on the Finnish fashion scene who studied at the University of Art and Design Helsinki. You can describe his collections as something between Gothic, hip hop and heavy metal. 

New collection
His new collection 'WASTED YOUTH' originates in an epochal moment during the designer’s own freshman year when a group of students hijacked the school radio and blasted Beck’s “Loser” all over the corridors and classrooms. Too cool for school, the song became an anthem for Palillo. May it also inspire you, the class of autumn/winter 2013, along your way.

Check out Daniel Pallilo's full lookbook down here:

A mix of worlds and power words
Remember, whatever works. Not only losers, but also rebels, nerds, goths, jocks and cheerleaders get their uniforms. In fact, Palillo dresses up the entire high school social scene as he remembers it from the nineties: hoods, zippers, fleeces, and Creepers in collaboration with UNDERGROUND shoes. A mix of worlds and power words, the ups and downs of adolescent life are shared at the University of Palilloism where the point is not to take it too seriously.

You're suspended! For now.